The data-driven production infrastructure that mitigates risk, bulletproofs your techpacks, and protects your supply chain.
We design, produce, and deliver your entire merch line — concept to customer — so you never have to build a team.
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Trusted at scale. Proof, not promises.
Lancelot Design Labs is the design and production engine behind BJJFanatics Gear — the merchandise arm of the world's largest BJJ instructional platform.
You've built something people care about. A following. A brand. A community. Now you want to turn that into product — but the gap between "cool idea" and "product on shelves" is a department-sized problem.
To get there, you'd need:
That's not a freelancer. That's a department.
Running an academy? Your students want to rep your brand. You've thought about custom gear — maybe even tried it. But minimum orders, design costs, factory back-and-forth... that's not your job. It's ours.
"I don't think about production anymore. I just approve what I like and it shows up on the store." — Bernardo Faria, BJJFanatics
"A design studio cares about the deliverable. We care about the outcome."
We don't make pretty files. We build product operations that generate revenue. The deliverable is a side effect of the system.
"We don't guess. We go find out."
Colorway selection, supplier choice, design direction — every decision is backed by data, testing, and production intelligence. Not taste. Not trends. Evidence.
"We make it right."
Production goes sideways? We don't point fingers. We fix it. Transparently. Your brand reputation is ours — and we protect it like our own.
All of this — for less than the cost of one full-time designer.
| Building In-House | With Lancelot |
|---|---|
| Senior designer: $5-8K/mo | ✓ Included |
| Production manager: $4-6K/mo | ✓ Included |
| Factory sourcing: months of trial & error | ✓ Day one |
| Ad creative team: $3-5K/mo | ✓ Included |
| QC process: you build it | ✓ Battle-tested |
| Total: $12-19K/mo + 6 months to ramp | Starting at a fraction of that |
Bernardo Faria wanted a full merchandise operation for BJJFanatics. No design team. No production pipeline. No operational infrastructure. Just the brand and the audience.
We learn your brand, your audience, and your goals. Within 24 hours, you get a custom proposal with product recommendations, pricing, and timeline.
We set up your brand kit, create your first designs, source your factory options, and build your operational pipeline. By day 7, you have designs ready for approval and a production path to shelves.
Every month, we deliver 25+ designs, manage production, create content, and run ads. You approve what you like. We handle everything else.
No. That's the whole point. We manage the factory, the techpacks, the QC, and the delivery. You never touch it.
Great. We can work alongside them or replace them entirely. Most clients find that our AI-powered volume + design intelligence replaces 2-3 people.
We specialize in combat sports (BJJ, MMA, Muay Thai, wrestling), but our infrastructure works for any sublimation sportswear brand.
First designs in 7 days. Production-ready files in 14. Product on shelves depends on your factory's lead time (typically 30-45 days from order).
You do. 100%. Every design we create belongs to your brand.
Stop guessing. Stop hiring. Stop waiting.
We build your product operation in 7 days. You press start.